A fine Saturday afternoon in Melbourne, circa 1995, 3 bike couriers decided that the Simple & Tenacious Messenger bags they were making for themselves should be available for everyone. That moment birthed Crumpler, rooted in Simplicity, bike practicality, sturdy construction, beers and fun for all.

We sat down with the Crumpler team in their studio space in Melbourne’s CBD to begin crafting the foundation and ideas behind this collaboration.